This is a response to VC 30 Yumi 9 ("Ice Cream & Reading")...
I just thought of an idea for the presentation of ice cream. If short stories could be printed on the cones, people might actually start associating reading with the pleasures of eating ice cream.
In my experience, people I watch eating ice cream seem fairly focused on the task. Reading might be brought into the picture fairly easily. You'd read a line of type, then ingest it. Maybe this could make reading seem more appealing overall. Fortune cookies have been popular for quite some time, right? This would just be like a longer version.